A sharp, near-vertical sell-off (the "pole") is followed by a brief, tight, upward-sloping consolidation channel (the "flag") before price resumes lower in the direction of the original decline. The pole reflects panic or forced selling overwhelming buyers; the flag is a weak reflex bounce — short-covering and bargain-hunters — that fails to reclaim much ground because the sellers who caused the pole haven't finished distributing. Volume typically dries up in the flag and reignites on the breakdown, which is the "tell" chartists look for. A reasonably well-documented example: Netflix's April 2022 collapse, dropping sharply in a single session after a subscriber-loss earnings shock, then chopped in a shallow upward drift for a couple of weeks before continuing lower into mid-May — a shape widely described as a bear flag in contemporaneous market commentary. Honest take: the pole is the real signal (a fundamental shock), not the flag. The flag's "measured move" target is a folk heuristic with no statistical grounding, and in choppy or news-driven markets these consolidations just as often resolve upward. It's a decent visual shorthand for "bounce is corrective, not a reversal," but treating it as a precise, tradeable projection is overconfidence dressed up as method.
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